Joola has its origins as a sports section of a department store in Landau, Germany, which focused on producing high-quality tables for table tennis in the 1950s. By 1954, table tennis production became an independent activity, and through the 1960s and 1970s, Joola established itself as an independent company, building a campus in Siebeldingen, Germany. In 2019, Joola was acquired by its North American partner, Sports Squad, launching a new era for the company. Joola continuous to offer a complete product line. New top-end products are hitting the market following a major rebranding campaign following the acquisition, including the Dynaryz rubbers, as well as, the Vyzaryz, Santoru, and Xylo blade lines, which supplement existing... offerings such as the Rhyzer, Golden Tango, and Rhyzm rubbers, and the Rosskopf Emotion and Nobilis PBO-C blades. Joola also continues its tables tradition, having been the official table sponsor at three Olympic games; the US Open, US National Championships, and the North American Teams Championships; and many other international competitions. Many players have teamed up with Joola for their equipment needs including German legend Jörg Rosskopf (World doubles champion; European singles and doubles champion; World Cup winner), German shooting star Petrissa Solja (2019 winner European Top 16; 2017 World Champion bronze medalist, mixed doubles), US-stars Lily Zhang (6-times US champion) and Yue Wu (Pan Am Games, gold medalist), and Daniel Habesohn (European doubles champion) to name a few. Did you know that Joola is pronounced [YOH-LAH] and that the name is a contraction of the department store JOOss in LAndau? Show more Show less